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Micromax Mobile Service Center, Bhandup West, Mumbai

Micromax Informatics on Tuesday announced data partnership with mobile audience intelligence and analytics platforms firm Affle to deliver better audience intelligence and blended native advertising solutions to its over 60 million users in India.

Affle would leverage its Data Management Platform (mTraction) and ad optimisation platform (MAAS) to deliver data-driven content and ad experiences to Micromax users, the company said in a statement.

“We are excited to announce this partnership with Affle as it helps us maximise returns from a new and growing revenue stream while enhancing the experience for our users,” said Shubhodip Pal, CMCO, Micromax.

The partnership will help Micromax to deliver a much greater user experience backed by robust analytics and insights.

Micromax Mobile Service Center in Bhandup West, Mumbai Contact Details

Service Centre Name: M/S Cell Q Communication
Address: G-336, Upper Ground Floor, Dreams Malls, Off L.B.S. Marg, Bhandup West, Mumbai, Maharashtra – 400078
Contact Number
: 022 – 65623334/ 9820950000




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